We love spreadsheets!

Strategic Media Targeting and Buying

With insight into comprehensive cross-channel promotions, we have identified when brands need traditional media in their mix based on how their online media responds, and we have built a media department to support those needs.

Search is the Epicenter

We don’t separate Search from your marketing plans, and we definitely don’t just move any remaining budgets to Search to hit spend. The how and why and how much people search is a direct reflection of your brand and your ongoing marketing perception.

Process Driven

We follow a time-tested media process that ensures the best possible ROI, all the while keeping you updated on our progress.  We utilize tools such as Nielsen, Quantcast, DC AdPlanner, Comscore and many more, including our own proprietary database.  Our tools, process and approach ground our testimony that digital should drive the marketer’s entire mix.  Below is a top level look at that process:

  1. Research & Discovery
  2. Strategy Presentation via Media Brief
  3. RFP & Negotiations
  4. Media Plan Presentation
  5. Ad Operations
  6. Reporting & Optimization
  7. Analysis

Media Communication

In the second step of our Media Process we present a 3-5 page Media Brief for client approval.  Within this brief the client will see top level what their audience is, where they are, what their search habits are, how the campaign should be structured, what percentage of budgets should be allocated to each medium and channel – and most importantly – we then provide a forecast for what our clients should expect.  For many this is a jumping on or off point – but for all – it is a reality check.  Our historical analysis allows our clients to make educated decisions based on facts – not guesses.

Reporting & Analysis

The digital world has produced more data than most people can comprehend.  If you want reports – we have those for you.  If you want actionable analysis, then that’s where we want to have a conversation.  Breaking down your numbers and providing actionable items that give you real business decision making analysis.

Services