HISTORY OF M2i

For over a decade, Media Two has been rooted in online media and we are experts in the field of planning and buying display banner ads, search engine marketing, video ads and podcasting, blogs, mobile marketing and advertising, email marketing (and re-marketing), affiliate advertising and more.  While our extensive and exclusive dedication to interactive marketing sets us apart, it’s our practice of affecting reactive campaigns that is truly unique. 

Media Two the agency, is built upon our dual core competencies:  Strategy and Design.  While our team members are experts in the many tactics and formats of media that fall under those two categories, we felt the name “Media Two” was more appropriate than Media One Thousand Three Hundred and Six (besides, that domain name was taken already).

The name “Media Two” originated on a beverage napkin by a few intoxicated entrepreneurs (like so many good companies do), and we won’t share the original inspiration here, but it’s taken on a new meaning with the advent of Web 2.0.  Web 2.0 essentially defines the reality that interactive media has evolved from one-way communication that doesn’t give the user a voice, into a conversation between publishers and their audience and between the audience members themselves.  Understanding this movement, we work to harness the power of this channel now fueled by the consumer and develop a web presence for our clients.  One that is compelling to their specific audience, while it gives the brand a voice and personality, too.  We think our work puts the OH! in two dot oh.

Co-Founder, and current Media Director, Michael Hubbard began the company back in 1998 as a strategic interactive media company.  In 1999, Media Two participated in a trial campaign at no cost, with a fledgling search engine called Google (you may have heard of it).  Our client was VERY pleased with the returns from this buy, (and of course the cost) and encouraged us to do more.  AdWords launched a few short months later and the client was overjoyed with the results even though they had to pay this time.  Search engine marketing is at the root of our strategy and planning now.  The learnings from search influence our plans for messaging, design and enable us to project the campaign’s performance before our client’s have made the investment.   We then develop the client’s entire web presence to attract a targeted audience and drive better search performance - and a case study was born.

Once we saw the potential take shape, we need to build out our Design shop.  We quickly grew from helping companies repurpose their print ads for usable formats online, to developing rich media assets that grew brand’s personalities, attracted a new consumer for our client’s and outperformed their traditional channel efforts.  We survived the dotcom bomb and learned a valuable lesson… during turbulent economic times, the wise marketer takes advantage of the weak economy by shifting their advertising dollars online where they can gain brand awareness and measure their budget’s return.

We empower brands to identify a new audience of consumers on the web and grow their business.  In 1997 we were happy to find Google.  In 2008 - they found us; we planned and designed a campaign for Google Site Search.  Firms like Microsoft, 3M and many more make up our “who’s who” of the companies we’ve worked with over the years.  We’ve earned these opportunities because of our approach, our expertise and our team. Contact us today to learn more about Media Two – or read some case studies of work we have done for our clients.

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